# ALL ONE RECORDS — Brand Guidelines v1.0

> *We are All One.*

A record label and collective founded by **alextwin**. Roster: alextwin · Goldcher · DJ Deny · Pado & Belu.
The identity is a hard monochrome master brand paired with a living spectrum of artist colours.

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## 1. The idea

ALL ONE is a collective before it is a label — one banner, many voices. Each artist keeps their own
signature while sharing one sound and one standard. The visual system holds that paradox:

- **Master brand = monochrome.** Carbon and white only. It never bends, never recolours.
- **Artists = colour.** Each act owns one signature hue, used on their releases and co-branded art.
- **Principle:** geometry over decoration, black & white over noise.

The wordmark is engineered, not drawn: a flat-cut **A**, a squared-ring **O**, and an **E** rendered as
three level bars — an equaliser hidden inside the name.

---

## 2. The marks

| Mark | File | Use |
|------|------|-----|
| **Primary lockup** | `allone-records-lockup-{white,black}` | Default. Wordmark + RECORDS. |
| **Wordmark** | `allone-wordmark-{white,black}` | Tight / horizontal spaces, headers. |
| **Badge** | `allone-badge-{white,black}` | Social avatars, stamps, stickers. |
| **Symbol** | `allone-icon-{white,black,tile}` | App icon, favicon, watermark. The equaliser mark. |

Every mark ships as **SVG** (vector, infinitely scalable) and **PNG** (transparent background, high-res).
Always reproduce from these master files. **Never recreate, retype, or redraw the logo.**

- `*-white` = reversed, for dark backgrounds.
- `*-black` = positive (#0A0908), for light backgrounds.
- `*-gold` = alextwin gold (#C4A265), for premium gold-on-ink moments only.

---

## 3. Clear space & minimum size

**Clear space:** keep a margin equal to the wordmark stroke width (the thickness of one **L**) on all four
sides. No type, image edge, or other logo enters this zone.

**Minimum sizes**

| Mark | Digital | Print |
|------|---------|-------|
| Primary lockup | 180 px wide | 40 mm wide |
| Wordmark | 120 px wide | 28 mm wide |
| Badge / symbol | 32 px | 10 mm |

**Backgrounds:** white logo on carbon, dark imagery, or any saturated artist colour. Black logo on paper and
light fields only. Never place the logo on a busy mid-tone photo without a solid scrim.

---

## 4. Misuse — never do this

- Don't stretch, condense, or distort proportions.
- Don't rotate or set on an angle.
- Don't add gradients, shadows, outlines, or bevels.
- Don't retype the name in another font — the wordmark is fixed art.
- Don't recolour the master mark. It is only ever black or white.
- Don't crowd it. Respect clear space at every size.

---

## 5. Colour — the alextwin palette

The label takes its colour from its founder. Ink and cream are the ground; the master mark stays monochrome
on top. Gold is the signature, used for emphasis; coral is the spark, reserved for energy.

### Ground
| Name | HEX | RGB | Role |
|------|-----|-----|------|
| Ink | `#0A0908` | 10 / 9 / 8 | The ground / dark fields |
| Cream | `#F0ECE4` | 240 / 236 / 228 | Light fields, paper, merch |
| Pure White | `#FFFFFF` | 255 / 255 / 255 | The reversed mark |

### Signature
| Name | HEX | Role |
|------|-----|------|
| Gold | `#C4A265` | The signature — emphasis, key moments, the gold mark variant |
| Gold Soft | `#D9BF8A` | Tints, hovers, secondary accent |
| Coral | `#E8743C` | The spark — energy, highlights, used rarely |

**Rule:** mostly ink and cream; gold sparingly for emphasis; coral rarely for energy. Gold and coral never
shout at once. **Never recolour the master mark** — it is black, white, or the approved gold variant only.
For co-branding, the mark stays mono and each artist is lifted by one tone from this palette
(alextwin → Gold · Goldcher → Gold Soft · DJ Deny → Coral · Pado & Belu → Cream).

---

## 6. Typography

The logotype is bespoke and is **never** used to set running text. Around it:

| Role | Typeface | Notes |
|------|----------|-------|
| Display | **Space Grotesk** | Headlines, titles, release names. Weights 300–700. |
| Text | **Inter** | Body, bios, liner notes, UI. Light–regular, generous leading. |
| Functional | **Space Mono** | Catalogue numbers, credits, BPM, timecodes. Set in CAPS, tracked +0.2em. |

Functional voice example: `AONE001 · 124 BPM · 03:47 · WRITTEN & PRODUCED BY`

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## 7. Operating system

### Catalogue numbers (Space Mono, caps)
| Type | Format |
|------|--------|
| Single / EP | `AONE001 → AONE0nn` |
| Compilation | `AONE-VA-001` |
| Remix package | `AONE0nn-R` |

### Motion principles
- The three E-bars animate like a live equaliser (audio-reactive).
- The wordmark assembles left-to-right, letter by letter, cut on the beat.
- Mono throughout — a single artist-colour flash on the drop.
- Hard cuts over easing. No bounce, no glow. Precise.

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## 8. Applications
Vinyl centre label · release cover (mono + one palette accent) · social avatar (badge) · merch (positive print) ·
symbol watermark (the equaliser E) · gold mark on ink.

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*ALL ONE RECORDS · Brand Book v1.0 · Identity by GRAPPES for alextwin.*
*Open `brandbook/index.html` in a browser for the full visual brand book.*