01 — The Idea

## One name.
Many voices.

ALL ONE RECORDS is a collective before it is a label. A single banner under which distinct artists move as one current, each keeping their own signature while sharing one sound, one standard, one family.

The identity lives in alextwin's world: a hard monochrome master mark that never bends, set on warm ground. Carbon ink and cream below, gold as the signature, coral as the spark. The mark is the constant. The gold is the soul.

Geometry over decoration. Black and white over noise. The wordmark is engineered, not drawn: a flat-cut A, a squared ring O, and an E rendered as three level bars, an equaliser hidden in the name.

02 — The Marks

## The logo system

Four marks, one family. Always reproduce from the master files. Never recreate, retype, or redraw.

Primary lockup · reversed on carbon
Primary lockup · positive on paper
Wordmark tight spaces
Wordmark · positive tight spaces
Badge avatars · stamps
Badge · positive avatars · stamps
Symbol app · favicon
03 — Space & Scale

## Give it air

### Clear space

Keep a minimum margin equal to the stroke width of the wordmark (the thickness of one L) on all four sides. Nothing — type, image edge, or another logo — enters this zone.

### Minimum size

- Primary lockup — digital ≥ 180 px wide
- Primary lockup — print ≥ 40 mm wide
- Wordmark only ≥ 120 px wide
- Badge / symbol ≥ 32 px

### Backgrounds

White (reversed) on carbon, dark imagery, or any saturated artist colour. Black (positive) on paper and light fields only. Never place the logo on a busy mid-tone photo without a scrim.

04 — Misuse

## Never do this

↔

Don't stretch, condense, or distort the proportions.

◴

Don't rotate or set the logo on an angle.

▦

Don't add gradients, shadows, strokes, or bevels.

Aa

Don't retype the name in another font. The wordmark is fixed art.

◐

Don't recolour the master mark. It is only ever black or white.

⤢

Don't crowd it. Respect the clear space at every size.

05 — Colour

## The alextwin palette

The label takes its colour from its founder. A near-black ink and a warm cream form the ground; the master mark stays monochrome on top. Gold is the signature — restrained, used for emphasis and key moments. Coral is the spark, reserved for energy and accents. Discipline is the point: mostly ink and cream, gold sparingly, coral rarely.

Ground
Ink
#0A0908 · RGB 10 9 8 · the ground
Cream
#F0ECE4 · RGB 240 236 228 · light field
Pure White
#FFFFFF · the reversed mark
Signature
Gold
#C4A265 · the signature
Gold Soft
#D9BF8A · tints & hovers
Coral
#E8743C · the spark

Rule · gold for emphasis, coral for energy, never both loud at once — and never recolour the master mark. A gold mark variant exists for premium gold-on-ink moments.

06 — Typography

## Engineered & quiet

The logotype is bespoke and never used to set text. Around it, a tight system: a grotesque for display, a neutral sans for reading, and a monospace for the functional language of a label — catalogue numbers, credits, timecodes.

Space Grotesk
Display
Headlines, titles, release names.
AaBbCcDd 0123456789 — weights 300 / 400 / 500 / 700
Inter
Text
Body copy, bios, liner notes and interface. Set light to regular, generous leading.
AaBbCcDd 0123456789 — weights 300 / 400 / 500 / 600
Space Mono
Functional
AONE001 · 124 BPM · 03:47 · WRITTEN & PRODUCED BY
Set in CAPS, tracked +0.2em — the label's voice for data.
07 — In the World

## Applications

Vinyl centre label
ALL ONE RECORDS AONE007
NIGHT
SHIFT
DJ DENY
Release cover · artist accent
Social avatar · badge
Merch · positive print
EQUALISER MARK
Watermark · symbol
Gold mark · on ink
08 — Operating System

## Catalogue
& motion

### Catalogue numbers

Every release carries a fixed code, set in Space Mono caps:

- Single / EP AONE001 → AONE0nn
- Compilation AONE-VA-001
- Remix package AONE0nn-R

### Motion principles

- The three E-bars animate like a live equaliser audio-reactive
- Wordmark assembles left-to-right, letter by letter cut on beat
- Mono throughout — a single artist-colour flash on the drop one accent
- Hard cuts over easing. No bounce, no glow. precise

09 — Downloads

## Take it with you

Every mark in SVG (vector, infinitely scalable) and PNG (transparent, high-res), in white, black and gold, plus the brand fonts. Grab the full pack, or pick individual files.

↓ Download everything ZIP ↓ Logos only SVG + PNG ↓ Fonts only TTF

### Logos

Primary lockup White · SVG White · PNG Black · SVG Black · PNG Gold · SVG Gold · PNG
Wordmark White · SVG White · PNG Black · SVG Black · PNG Gold · SVG Gold · PNG
Badge White · SVG White · PNG Black · SVG Black · PNG Gold · SVG Gold · PNG
Symbol · E White · SVG White · PNG Black · SVG Black · PNG Tile · SVG Tile · PNG Gold tile · SVG Gold tile · PNG

### Fonts · SIL Open Font License

Display Space Grotesk · TTF
Text Inter · TTF
Functional Space Mono Regular · TTF Space Mono Bold · TTF

### Guidelines

Written spec brand-guidelines · MD